Job Description
OUR CLIENT
Our client is an Investment holding company that specialises in investing in educational institutions across the United States, Greater China, and now Southeast Asia. And have recently acquired a growing chain of preschools with a strong presence across Singapore, committed to delivering nurturing, holistic, and future-ready early childhood education.
With a proven track record in the global education space, the holding company is actively consolidating the preschools under its direct supervision, with the aim of uplifting quality, unifying the brand identity, and accelerating digital and operational transformation across the group.
We are now seeking a digitally savvy Head of Marketing to play a key role in repositioning the group, driving enrolment growth, and building a cohesive brand identity across all centres.
MISSION
As the Head of Marketing, you will be responsible for developing and executing the group’s digital marketing and brand strategy across various channels to drive enrolment growth, parent engagement, and brand awareness. You’ll lead the planning and performance of digital campaigns, social media, paid ads, content marketing, SEO/SEM, and website optimisation.
You’ll collaborate cross-functionally with the Admissions, Centre Operations, and Curriculum teams to deliver integrated campaigns and consistent messaging across all platforms.
ROLE RESPONSIIBILITIES
- Develop and execute an integrated digital marketing strategy to drive enrolment and grow brand equity
- Manage and optimise performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, etc.
- Oversee content strategy and production across all platforms: website, blog, email, social media, digital brochures, etc.
- Lead and grow the preschool’s social media presence, including organic content and community management
- Coordinate with external agencies, media partners, and in-house teams for campaign execution
- Plan and execute parent engagement events, webinars, open houses, and partnership campaigns
- Track and report on marketing KPIs (lead generation, cost per acquisition, ROI) and optimise strategies accordingly
- Maintain and evolve the brand voice, look and feel across all communications
IDEAL TALENT
- Degree in Marketing, Communications, or related field
- At least 8–10 years of experience in marketing, with strong exposure to digital and performance marketing
- Proven track record of managing lead generation and funnel conversion campaigns, ideally in education, B2C, or service sectors
- Proficiency in tools such as Google Analytics, Meta Ads Manager, SEO tools (e.g. SEMrush), CMS (e.g. WordPress), email platforms (e.g. Mailchimp)
- Strong copywriting, storytelling, and content development skills
- Data-driven mindset with experience managing budgets, KPIs, and A/B testing
- Familiarity with the education sector or targeting parents is a strong plus
- Self-starter with excellent project management and stakeholder communicationThis role will require proficiency in spoken Mandarin, in order to communicate with corporate HQ in Beijing.
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