Job title: B2B Regional Marketing Lead
Job type: Permanent
Emp type: Full-time
Industry: Computer Software
Functional Expertise: Executive Management Sales & Marketing
Skills: B2B GTM
Location: SG
Job published: 16/10/2025
Job ID: 33143

Job Description

Our Client

Our client is a trailblazer in the realm of next-generation team productivity, offering a cutting-edge suite that integrates Messenger, Docs, Calendar, Video Calls, Emails, OKRs, and more into a seamless, mobile-first platform. Their mission? To empower organisations to reimagine how they operate, compete, and grow by boosting efficiency, creativity, and engagement.

This is a unique opportunity to join a global powerhouse that operates with the agility of a start-up. If you thrive in fast-paced environments and are driven by big ideas, this could be the perfect role for you.

Job Responsibilities

As the Regional Marketing Lead – APAC, you will play a pivotal role in shaping and executing the growth strategy across key markets. Reporting directly to the APAC senior leadership team, you will:

  • Lead & Inspire: Manage, mentor, and grow a high-performing regional marketing team of 4–5 professionals. Set clear OKRs and drive accountability for pipeline and brand impact.
  • Drive Account-Based Growth: Design and execute Account-Based Marketing (ABM) programmes for priority accounts, ensuring measurable contributions to pipeline and revenue.
  • Build Brand & Thought Leadership: Deliver executive-level events, roundtables, and content that elevate the brand’s credibility in target industries. Partner with PR/Comms to amplify the company’s voice across the region.
  • Optimise with Data: Define and track marketing metrics, continuously test and refine programmes, and deliver data-driven insights to senior leadership.
  • Scale What Works: Develop repeatable playbooks and expand into new industries and markets as the business grows.

Ideal Talent

We are seeking an entrepreneurial and innovative leader with:

  • Proven Marketing Expertise: 8–12 years of experience in B2B SaaS marketing, including 3+ years in enterprise/ABM or key account marketing.
  • Strategic & Hands-On Approach: A balance of big-picture strategy and the ability to dive deep into execution and metrics.
  • APAC Market Knowledge: Strong understanding of regional customer behaviour, industry trends, and go-to-market channels.
  • Cross-Cultural Agility: The ability to navigate diverse perspectives and align stakeholders across different business and cultural contexts.
  • Results-Driven Mindset: A clear track record of marketing contributions to pipeline and revenue growth.
  • Exceptional Storytelling Skills: The ability to craft compelling narratives for executives, customers, and teams.

Day-to-Day

Your daily responsibilities will include:

  • Collaborating with Sales and Solutions Engineering teams to drive integrated marketing programmes.
  • Leading your team to execute high-impact ABM campaigns and events that resonate with senior decision-makers in tech, retail, and frontline-intensive industries.
  • Analysing marketing performance metrics and refining strategies to maximise ROI.
  • Partnering with PR/Comms to amplify the brand’s presence across the APAC region.
  • Building scalable marketing playbooks to support the company’s expansion into new markets.

Benefits

  • The opportunity to shape a category and lead marketing for one of APAC's fastest-growing collaboration platforms.
  • A unique blend of start-up energy and large-company resources.
  • A diverse, collaborative, and multi-cultural team where bold ideas are encouraged, and impact is measurable.
  • A chance to work in a dynamic environment that values creativity, innovation, and inclusivity.

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